Kaylee Gruber-Boraso — marketing since 2014
Marketingwithstructure& edge.
Senior-level marketing thinking, combined with hands-on execution. I help ambitious brands and SMEs sharpen how they communicate — and turn strategy into action.
An independent partner for brands that want to grow with intent.
I'm Kaylee — a marketing and brand lead with more than ten years of international experience across Switzerland and Europe, from fast-moving teams to established SMEs.
Today I work independently with ambitious Swiss brands and businesses. My focus is simple: bring structure to your marketing, sharpen how you communicate, and turn strategy into something you can actually act on.
You get senior thinking and hands-on execution from the same person — no layers, no hand-off.
- Years in marketing
- 10+
- Markets worked across
- CH / EU
- Senior lead, no hand-off
- 1:1
Years in marketing
Markets worked across
Senior lead, no hand-off
What I help you get right.
Brand & Positioning
Clarify who you are, what you stand for and why it matters — a foundation your whole team can build on.
Marketing Structure
Bring order to scattered marketing. Clear priorities, workflows and channels that fit how your business actually runs.
Communication
Sharpen the way you speak to your market — from tone of voice to campaigns that land and content that carries weight.
Strategy into Action
Turn plans into momentum. I stay hands-on to execute, guide your team and make sure the work ships.
How the work
actually happens
Understand
I get close to your business, market and goals before touching a single deliverable.
Structure
I shape a clear, prioritised plan — grounded in strategy, built for how you work.
Execute
I roll up my sleeves and deliver, keeping the work sharp and moving forward.
Let's bring structure to your marketing.
Working on a launch, a rebrand, or simply trying to make your marketing make sense? Tell me where you're headed — I'll tell you how I can help.
Get in Touch